Once you have created your beautiful website to promote yourself you might ask yourself:
“How can I get more people to notice my website? What will drive more traffic?”
Well, the short answer is very simple: Create something that is valuable and interesting. Put it on your site and then tell people about it. The hard part is figuring out what is interesting to your audience and how to persuade them to check it out.
Here are five simple tips to get you started:
1. Post Content On Your Site On A Regular Basis
Not everything on your site will appeal to everybody. Sometimes your content will flop. The truth is it might flop most of the time. But getting traffic to your site is all about “failing until you succeed.” The only way to do this is by posting content consistently. It does not even need to be your own content! It just needs to be consistent. Post something on your blog every week. That blog post could be a song, a poem, a picture, a video–anything. Announce the content on your social networks (Facebook, Twitter, Google+ etc). Do not be disheartened if it does not send traffic the first time. Simply keep at it!
When something does resonate, pay attention. How do you know it worked? People will leave comments and share your content with friends. When this happens, it is important to figure out what resonated with your audience so you can do it again. Adjust your strategy accordingly.
2. Encourage Your Audience to Share and Participate
You need to tell your audience what to do. Teach them how to interact with your website. You need to be clear. Ask your audience a question in every blog post and encourage them to answer in the comments section. Show your audience where your share buttons are. Ask them to share your content on their social networks.
3. Get Involved in Online Communities
Find communities online that share your interests and tastes. Google Blog search is a good place to start. Are you a folk musician? Search for “folk music blogs.” Are you a hip-hop artist? Search for “hip-hop blogs.” Seek out good blogs and then follow the writers on Facebook and Twitter. Join the email lists and subscribe to newsletters.
4. Promote Your Site in the Real World
Believe it or not, we do not all live and breathe online. Make sure that you promote your website in the real world as well. All your promotional materials should be printed with your web address. Make sure to mention your site at live events. Pass out business cards or hand bills with your web address.
5. Get Links to Your Site
The more that people link to you, the better your website will rank in search engines. Think of “link building” as “relationship building.” As you build relationships with bloggers, fans, reporters, and like-minded artists, do not be afraid to trade links. Give something and you will probably get something. Here are a few link-building ideas, but there are many more out there:
- Offer to do a guest post on another site that contains a link back to your own website.
- Give a blogger’s audience a 30% discount on your new album or eBook as a limited-time promotion.
- Do a Facebook trade where you promote someone’s site, and in exchange, they promote yours.
- Offer a video contest and then post all the videos on your website. Contestants will undoubtedly share and link to that page.
- Weigh in on forums and in blog comments and link back to your own site when the conversation is relevant.